Here's a little of what we learned about Social Media while at the Wedding MBA 21 Social Media Rules (Seminar given by Sonny Ganguly, CMO Wedding Wire) 1 Owning your social media real estate is as valuable as owning your own real estate: example, do you own your Facebook or Twitter domain? 2 Social Media doesn't replace other forms of marketing, it's just an extension of what you do. 3 People want relevant information and make sure you include links! 4 Like in the real world, it isn't good to just talk about yourself. Make sure you include others in your Facebook and Twitter posts. 5 Treat your followers extra nice and they will return the favor. 
6 People like positivity... positive tweets are shared more! 7 The number of followers you have doesn't matter, it's your ability to influence them that does. Create messages that spread multiple degrees. 8 A high quantity of messages doesn't equal quality messages. Provide golden nuggets of information. 9 It's easy to be heard in social media when no one else is talking! 10 Write simply and plainly. 11 Your audience is larger than just brides, grooms and wedding professionals. People will share content based on connections. 12 If you want your followers to take action, you have to ask for it. Encourage your followers to share what you tweet! 13 Social media isn't about checking off a box, it takes time to build a following. Give it at least 3 months, it will take time. 14 Don't focus on bringing in dollars but focus on strengthening relationships, the dollars will follow, don't see your customer as a money tree. 15 We share the most random stuff on earth and people care, we live in a world that shares everything. When you first tried something before social media, would you call and tell your friends, family or colleagues about how great it was? Now you can share it through social media. 16 Social media shouldn't just live on social media sites. Cross promote your social media presence, ever heard of tweet deck? 17 People are willing to have a relationship with your company, it's natural. Did you know Coca Cola is the #1 fan page on Facebook? 18 Social Media allows us to humanize our wedding business, you are sharing the real face behind the business. 19 People are talking about you behind your back, now you can know about it. Go to search.twitter.com and you will be able to see who is tweeting about you in real time. 20 You have to want it... just because you build it doesn't mean they will come. 21 A good lesson from Vegas...Go all in, not half way! Whatever you do, social media wise, do it well. You don't have to do all social media avenues but make sure you are investing in one. Again Social Media should never replace your marketing efforts, it should be an extension of it. For more information on how to promote your social media efforts, contact: | 
